The Youth Entrepreneurs Club kicked off the 2023-2024 season of business talks, with a presentation by Mrs. María Dolores Franco, Chief Marketing Officer (CMO) at Holcim.
The representative of the renown cement multinational company shared with the club members, everything related to its history, production, commercialization, distribution, commitment in social responsibility, and ethics.
In addition, Mrs. Franco explained how Holcim dealt with, during and after, the crisis generated by the COVID-19 pandemic, and how it affected the construction sector, which has not yet been fully recovered.
Mrs. Franco has a degree in Systems Engineering from the Universidad Católica Santiago de Guayaquil as well as in Marketing, Sales, and Human Resources from the Universidad Tecnológica de Monterrey.
Working at Holcim for more than thirty years, has allowed Mrs. Franco to develop a vast professional career; indeed, she has held various management positions related to the IT areas, sales, human resources, and marketing.
We appreciate her visit to our campus and her kindness to share her expertise with the members of Young Entrepreneurs Club, whose activities are intended to prepare them in the fields of industry, business, entrepreneurship, sustainability, as well as in other business-related issues.